US Open TV Commercial, 'Women Worth Watching: Who Inspires You?' Feat. Billie Jean King
Of all sports coverage in the United States, only four percent includes female athletes. Billie Jean King, SheIS and the US Open are issuing a call to action to show the world that the powerful women in sports are absolutely worth watching. Participants can tag photos and videos on their social media to showcase the female athletes they admire. King encourages viewers to start with the US Open, which has always been a pioneer for gender equality and the empowerment of incredible women.