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USAA TV Commercial, 'Coach Ron Rivera Takes Risks: Tagged'
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Head Coach of the Carolina Panthers and USAA member Ron Rivera is sometimes known as a risk taker. As he sits on his bed reading "The Art of Risk" by Christopher Byck, he suddenly decides he needs a bookmark. He executes the "Improvise" play, ripping the mattress tag off of the mattress and using it to mark his place.
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