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Welch's TV Commercial, 'Tough as Grapes'

Published In Food & Beverage

How is Welch's grape juice made? The answer takes an intense and visceral turn. If at first you try to reason with them, and that doesn't work, you must crush them into submission. Welch's shows the grapes that make its juice being crushed, pressed, and handled with intense toughness before ending up in the bottle. In the end, the grapes give up all their healthy antioxidants and Welch's juice can be enjoyed by any working man or young girl alike.

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