Wendy's Super Bowl 2018 TV Commercial, 'Iceberg'

Wendy's discovered a "not-so-hidden gem" on the McDonald's website. The competing burger company claims its beef is "flash frozen," a stark contrast to Wendy's "fresh never frozen" burgers. You know the iceberg that sank the Titanic was frozen too, right? Wendy's suggests you skip the "Frozen Arches" meal and stop by its restaurant for a Dave's Double instead. It promises you'll be able to taste the difference.