William Hill TV Commercial, 'Rituals'

William Hill says college basketball betters are its people. After all, they're the type to research regions, pick "Cinderellas" and keep rituals that go back generations, whether that means wearing lucky socks, shirts or really old underwear. William Hill knows the month is different for you because there's more than pride on the line, so it invites you to team up for tip-off time.