Winn-Dixie TV Commercial, 'The Smell of Wine'

At a table in the middle of a Winn-Dixie, these two men have decided to set up an impromptu wine-tasting, where one claims in a rather aristocratic dialect that the aroma of his particular glass tells him that if you buy four bottles of wine at Winn-Dixie, you get ten percent off. "You can smell that?" the other can only ask incredulously. Whether you believe in the power of a wine's taste profile or not, the deals are true, so you can stay "winning."