Nike TV Commercial, 'The Baddest' Featuring Kevin Durant
Nike
The best ain't what it used to be. You wanna talk about something? Talk about the baddest. Talk about Kevin Durant.
Nike TV Commercial, 'Just Do It: Serena Williams'
Nike
A younger Serena Williams starts her serve, while her coach tells her to pretend like she's at the U.S. Open. A present day Serena completes the service and continues play as her coach's voice guides her through the match. As the shot alternates from a home video of the younger tennis superstar to footage of her competing at the Open, Nike says its only crazy until you do it.
Nike TV Commercial, 'Possibilities' Feat. Lebron James, Song by The Kills
Nike
If you can do one thing, why not do that same bigger. Run a mile? Why not run a marathon. It's all about possibilities.
Nike TV Commercial, 'The Conductor' Featuring Kobe Bryant, Paul Pierce
Nike
Basketball fans love to hate on Kobe Bryant. Of course, that may have something to do with his undeniable skills or his five NBA championships with the Lakers. In acknowledgement of his retirement from the game, Nike honors the Black Mamba by putting him center court. Fans from nine different franchises, Hall-of-Fame coach Phil Jackson, former world champion Paul Pierce and 10-time all-star Rasheed Wallace sing about how much they hate Kobe. The thing is, Bryant puts up his arms and conducts the
Nike TV Commercial, 'Two Sides' Featuring Calvin Johnson, Diddy
Nike
Calvin Johnson has two sides to him. Calvin is the athlete who breaks records and Johnson is the celebrity who deals with the fame. Together, they unleash speed.
Nike TV Commercial, 'Time Is Precious'
Nike
Every day is filled with hours, minutes and seconds and it's up to each of us to decide how we will spend our precious time. Will we spend hours watching reality shows about housewives and look at photos online, trying to decipher whether they are fluffy dogs or baked goods? Will we swipe left and right through dating apps on our phones or mindlessly look through pictures of dogs, babies and other people's coffee? Nike knows that every person makes many of these daily choices, so, as a morning a
Nike TV Commercial, 'Unlimited Simone Biles' Song by Beyonce
Nike
Simone Biles' mother, Nellie, is humbled by the dedication that her daughter puts into gymnastics. Simone practices and trains, tumbling, climbing a rope and practicing her floor exercise routines while "Jealous" by Beyonc?? plays in the background. A home video of the 2016 Rio Summer Olympics gold medal winner doing a flip when she was a young girl ends in a smiling Simone walking up to the camera. Since the time the gymnast was that young girl, her mother always reminded Simone to be the best
Nike TV Commercial, 'Dream Crazier'
Nike
Women who show emotion in sports have struggled with being called things like "dramatic," "hysterical" and "delusional." Seeing women succeed in these sports draws criticism of their bodies or personalities, and negative emotions often results in backlash from spectators. But, Nike recognizes that the idea of a woman running a marathon, boxing and playing football were also "crazy" ideas that led to women discovering their talents and excelling in sports. So, if someone wants to call you crazy f
Nike TV Commercial, 'Giannis Antetokounmpo: MVP' Song by Jamie xx
Nike
Giannis Antetokounmpo was born in Athens, Greece and dreamed of playing in the NBA after picking up a basketball at the age of 12. He grew up sharing a single room home with his entire family as he pursued his dreams of becoming a professional basketball player. After dedicating himself to the game, Giannis put the dream to work and started his career in the international circuit before being drafted in the first round by the Milwaukee Bucks in 2013. His humble beginnings and relentless drive to
Nike TV Commercial, 'Air' Featuring Giannis Antetokounmpo, Deajah Stevens
Nike
The moments before a sporting event begins can be stressful. Athletes take deep breaths before delving into their sport of choice, whether it's a track event, weight lifting, basketball or martial arts. The rhythm of their breathing as they push themselves to succeed mimics a heartbeat and creates a song of its own accord, building a crescendo that is abruptly disturbed when a female wrestler is put in a choke hold. The athletes, wheezing and panting, reach the end of their journey and are final
Nike TV Commercial, 'Choose Go' Featuring Kevin Hart, Kobe Bryant, Simone Biles
Nike
When the day's top story reveals that the world has stopped turning on its axis, scientists race to find a solution. Meanwhile, across the globe, citizens have one option: run. As they sprint while sporting their Nike running shoes, Bill Nye declares that with the power of the foot the planet will propel back to its proper motion. Athletes like Odell Beckham Jr. and Kobe Bryant jump out of taxis and helicopters to join in on the run. Simone Biles sprints ahead in the crowd while Giannis Antetoko
Nike TV Commercial, 'Breaking2' Featuring Eliud Kipchoge
Nike
Completing a marathon in under two hours has never been done before, so Nike set up a controlled race on the anniversary of the sub-four-minute mile. Dubbed Breaking2, Nike's attempt to help a runner achieve this feat of human endurance took place on May 6, 2017, on a Formula One track in Italy. What all was said and done, Kenyan runner Eliud Kipchoge finished in 2:00:25. While not knocking down the barrier completely, Kipchoge trimmed over two minutes off the time of the current world record.
Nike TV Commercial, 'Breaking2: Meet the Runners: Eliud Kipchoge'
Nike
They said it was impossible to run a marathon in less than two hours. They called it a barrier that cannot be broken, but that was before Eliud Kipchoge ran the fastest marathon in history on May 6, 2017 with a time of two hours and 25 seconds. Due to the powerful combination of Kipchoge's athletic prowess and his dedication to breaking down barriers, the world is a mere 25 seconds away from shattering the impossible.
Nike TV Commercial, 'Dream With Us' Featuring Mallory Pugh, Sue Bird, Gabby Douglas
Nike
Youth athletes run in a single-file line that lays a path toward their goals. Some seek to win scholarships, end gender inequality within sports or prove that champions in a sport can look like anyone. Some even seek to outdo established athletes or become the first thirteen-year-old to go pro. But, as soccer superstar Mallory Pugh jogs onto the field, Nike makes it clear that the greatest dreams are those that inspire others.
Nike TV Commercial, 'Never Stop Winning'
Nike
As the "I believe that we will win" chant begins, scenes from U.S. Women's National Soccer Team World Cup wins flash past in black and white. As the chant reaches its crescendo, the female voice declares that the team will not only become four-time champions and the best women's soccer team, but the best soccer team in the world. Beyond soccer, it is predicted the team will become talked about every day rather than just once every four years and won't stop until their faces are seen on Mount Rus
Nike TV Commercial, 'Never Too Far Down'
Nike
Professional athletes often times know what it's like to be counted out. LeBron James has been down three games to one in the NBA finals, Tiger Woods has been several strokes behind in a tournament and Serena Williams has been down many games in a tennis match. LeBron states that it is in those times that they have found strength to overcome and prove the doubters wrong. Nike shares several stories of athletes showcasing their perseverance against insurmountable odds, while acknowledging the wor
Nike TV Commercial, 'Find Your Greatness: Jogger'
Nike
This commercial features Tom Hardy as the narrator talking about greatness. There is a figure jogging far away and comes closer as the commercial progresses. It is a heavier boy jogging and finding his greatness.
Nike TV Commercial, 'Beginnings' Featuring LeBron James, Song by Bon Iver
Nike
LeBron James details his and other athletes' journeys to prominence from humble beginnings. These stories of beating the odds are often used to capture the essence of the American dream and display the inevitability of special people succeeding. What would be truly special, though, according to James, is if there were no more humble beginnings.