2016 Kia Sorento TV Commercial, 'Participation'

A father and his son are walking back to their 2016 Kia Sorento after a pee-wee football game. Before they arrive at the vehicle, the father, played by Marlon Young, asks to see the boy's trophy. An inner monologue commences. "A participation trophy. But, we won every game..." The father doesn't think that his son's team should be given the same trophy as all the other teams. What's next? Will games start ending with hugs rather than handshakes? Not on his watch. He breaks off the "Participant" title on the trophy and uses a marker to write "CHAMPS" in its place. He gets into the car, hands the trophy back to his son and says, "Here you go, champ."