Alabama Tourism Department TV Commercial, 'Take It All In: Music'

The needle touches a record as classic, soulful music begins to play. In Muscle Shoals, Alabama, musicians like Aretha Franklin, Wilson Pickett and The Rolling Stones came to capture the sound of The Swampers. The session musicians seemed to create a special groove that made a sound like no other. A spokeswoman says viewers should "take it all in" and visit the area to see what that "Muscle Shoals Sound" was all about.