Alaska Airlines TV Commercial, 'Canoe' Featuring Russell Wilson

Chief Football Officer and Seattle Seahawks quarterback Russell Wilson is leading the Alaska Airlines crew on a company retreat. As the crew paddles the canoe, Wilson gives them encouraging words about teamwork. The crew repeats "focus, focus, focus" and "best, best, best" during their exercise. Then, a flight attendant asks Wilson to remain seated as he almost falls out of the canoe.