AutoTrader.com TV Commercial, 'Test Drive'
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Vehicles
As a woman begins her search for a new car on AutoTrader.com, she imagines herself revving the engine of a shiny vehicle and speeding through a tunnel that represents her narrowing her search by make and model. While she cruises through the site, she uses the built-in Kelley Blue Book Price Advisor feature to ensure she gets a fair price. When she selects the car she wants, she pictures herself driving the vehicle off a jump ramp labeled "email dealer" and skidding to a dramatic stop.
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