Beats Audio TV Commercial, 'Be Heard' Featuring LeBron James, Conor McGregor

The bass drum line of "Seven Nation Army" steadily pounds while athletes pump themselves up to perform. Wearing wireless Beats headphones, superstars like LeBron James, Tom Brady and Cam Newton pound their chests along with the beat. Fans cheer, in stadiums and bars, as they hope to see an athlete perform at their best. Beats urges people, from sports stars to fans to "be heard."