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Blue Apron TV Commercial, 'Family Meal'

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Customers unbox their orders from Blue Apron, pulling out farm-fresh ingredients like queso para freir, parsley, chicken and vegetables to make their meals. They saute chicken, stir noodles in a pan and put the final finishing touches on the dinner they made themselves with Blue Apron ingredients. The service, which delivers straight to your door, also provides step-by-step instructions and menu cards.

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