Bob's Red Mill TV Commercial, 'Like a Kid in the Candy Store'

Once upon a time, the only whole grain in existence was wheat, and maybe rice. Bob's Red Mill celebrates all the other foods that have been added to this selective category, such as amaranth, chia, millet and quinoa, all of which families use to create all sorts of dishes and desserts. "For this kid," says company namesake Bob Moore, "it's like a candy store."