BODYARMOR SuperDrink TV Commercial, 'Obsession Is Natural' Featuring James Harden

Black-and-white footage depicts athletes, like Houston Rockets point guard James Harden, Dallas Wings point guard Skylar Diggins and Seattle Seahawks cornerback Richard Sherman, amid intensive workouts, exercising the one quality that separates the greats from the legends: obsession. Former basketball player Kobe Bryant narrates, explaining that this drive is not bestowed, but must be actively perused at the cost of pain and sacrifice. To energize this natural obsession, the athletes hydrate with bottles of BODYARMOR SuperDrink.