Bowflex Lateral X Black Friday & Cyber Monday Sale TV Commercial, 'Activate Muscle'

Bowflex says you can train for life's planned and unplanned dynamic motions, with its Lateral X. The Lateral X is said to work side to side, pushing and pulling motions and squatting. Customers say that with the machine they're never bored, have a stronger, more grounded body and has a lower impact than most exercises. During its Black Friday and Cyber Monday sale, Bowflex says customers can save up to $599 on the Lateral X.