Budweiser Super Bowl 2016 TV Commercial, 'Not Backing Down'

From the brewery to the hands of the people, various footage gives us a behind-the-scenes glance at Budweiser and highlights people drinking (not sipping) it. Bands and athletes shower themselves in the beer to celebrate, and it's enjoyed on the dance floor as well as at the bar -- just not with fruit, which is why the man drinking it at the bar flicks the lemon slice off his glass. It's not a hobby, not small, not soft. The Budweiser Clydesdales are not ponies, the beer is not imported and it's not backing down. Budweiser says it's not for everyone, but this Bud's for you.