Busch Beer TV Commercial, 'Celebrating Those Who are Earning It'

In a rare ode to the honest working man, hard working men and women are shown up at dawn already toiling away at their craft or profession. The poem declares that though "his hands may be rough and hard, clothes and speech plain, you will find his manly heart without a spot or stain." Ranchers, welders, construction workers and dock hands all come together at the end of their long days to toast with what they call the honest working man's beverage: Busch Beer.