Busch Beer TV Commercial, 'Cool'

When the rugged spokesperson of Busch Beer asks a fisherman by the river what he's best known for, the man calmly responds that he's cool under pressure and stands unmoved as a fish hook pierces his ear. The Busch man cracks open a beer can in disbelief. Busch Beer knows it's cool, too -- in the crisp, cold refreshment kind of way.