CDW Lenovo X1 Carbon Yoga TV Commercial, 'Crash by CMO. Orchestration by CDW.'

Before everything, CDW orchestrated a connected healthcare system to be used in conjunction with the Lenovo X1 Carbon Yoga. Before the CMO of the company saw one of his underlings riding a self-balancing hoverboard while holding coffee. Before the CMO tried to ride the hoverboard himself and smashed through a glass wall and fell to the floor below. Before he ended up in the hospital, in a full-body cast. Luckily, the doctors had real-time data and a point of care system in place for moments just like this.