Charles Schwab TV Commercial, 'Tech Stock'
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While at lunch a man brings up the tech stock he was talking about with a friend. The man says he got 500 shares of it at a good price. Although he only paid $4.95 with Charles Schwab, his friend says his firm charges $6.95. Even the waitress agrees that he's paying too much. With price improvement on 95 percent of orders, Charles Schwab claims you never have to compromise execution quality on low trade commissions.
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