Cheez-It TV Commercial, 'It's Not Just About Cheese'

A Cheez-It scientist begins describing the perfect crunch of the Cheez-It but keeps getting interrupted by his cheese wheel friend, who insists the only word needed to describe Cheez-Its is "cheese." When the scientist attempts to silence the cheese wheel by putting his hand over what he believes is the wheel's mouth, the wheel keeps talking, mocking the scientist for believing that a wheel of cheese could even have a mouth. Good point.