Chuck E. Cheese's TV Commercial, 'Fishing for Prizes: Birthdays'

To celebrate his birthday, a young boy spends some quality time with his father on a fishing trip. While his old man is only able to reel in a dirty old shoe, the boy catches a ribbon of Chuck E. Cheese's tickets and promptly celebrates his find. To celebrate its 40th anniversary, Chuck E. Cheese's is offering "bigger, better" birthdays, complete with sport and rockstar themes.