Colgate Total SF TV Commercial, 'Ice Cruncher' Featuring Luke Wilson

Actor Luke Wilson is excited for Colgate's Total SF toothpaste because he has sensitive teeth and also just happens to be an ice cruncher. He'll be able to chew on his ice throughout the entire movie, even if the other patrons are forced to listen to the crushing and grinding of ice cubes in his mouth because it's something he just loves doing.