DEWALT XP Tape Measure TV Commercial, 'Toughness' Featuring Silvano Alves

DEWALT compares the toughness it takes to ride a bull for eight seconds in the arena to the toughness required to complete a big construction job. DEWALT claims to really know the importance of toughness -- which is why it sponsors professional bull rider Silvano Alves and also why it created the XP Tape Measure.