DIRECTV TV Commercial, 'Cable World: Cables Shmables' Featuring Jeffrey Tambor

During a meeting at the Cable World headquarters, Carrie Aizley discusses how DirecTV customers don't see boxes and wires in every room. Fred Willard says "Cables Shmables," and Jeffrey Tambor likes the idea. Then, everyone begins adding "shma" in front of words to make them seem less significant.