Dos Equis TV Commercial, 'The Story Behind Our XXs'

Published In Food & Beverage

The voice-over informs viewers that the XXs on Dos Equis bottles represent "Siglo veinte," which is Spanish for 20th Century. However, he recognizes that viewers want to hear news regarding the next "Most Interesting Man in the World," not receive a Spanish lesson, and exclaims, "Well, don't we all?

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