Dove Intensive Repair TV Commercial, 'Roses'
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Dove proves that it's possible to stop hair damage before it happens by treating a white rose with its Intensive Repair shampoo and conditioner and subjecting it to the same blowdryer heat that destroyed a non-treated flower. The pedals survive the heat, and Dove asserts that Intensive Repair can stop 90 percent of hair damage before it happens.
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