DURACELL Super Bowl 2018 Pre-Release, 'Hoodie'

DURACELL charges forward with its Super Bowl LII spot featuring "the closest known relative of the greatest coach of all time." As dependable and methodical as this figure is, people are also stymied by his inscrutability. As it turns out, this magnificent icon is not New England Patriots manager Bill Belichick, but rather a DURACELL battery clothed in a gray hoodie, and "he would like you to stop asking questions now."