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Edward Jones TV Commercial, 'Upfront About Investing Fees'

Published In Business & Legal

An Edward Jones financial advisor sits down with his clients at their kitchen table for some coffee while they discuss investment options. He starts off by showing the couple a strategy he would recommend most, and they are happily surprised that it actually makes sense. He then offers to show them a break down of the costs and the pair is visibly relieved; they were planning on asking about price but weren't sure when to do it. Edward Jones believes in providing clear and upfront information to its clients.

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