Edward Jones TV Commercial, 'Upfront About Investing Fees'

An Edward Jones financial advisor sits down with his clients at their kitchen table for some coffee while they discuss investment options. He starts off by showing the couple a strategy he would recommend most, and they are happily surprised that it actually makes sense. He then offers to show them a break down of the costs and the pair is visibly relieved; they were planning on asking about price but weren't sure when to do it. Edward Jones believes in providing clear and upfront information to its clients.