Ford TV Commercial, 'We Are All Champions'

Ford showcases a succession of vignettes that should be familiar to car owners: sprinting through the rain to the driver's seat, loading heavy boxes into the trunk, using teamwork to get the job done. "Life is a sport," Ford says, "and we are the utility." Ford wants customers to aspire to success and feel unstoppable in the 2017 Escape, as well as the Expedition, the Edge and the Explorer.