Hyundai Super Bowl 2018 TV Commercial, 'Hope Detector' [T1]

During Super Bowl LII, Hyundai turned metal detectors into "hope detectors." With that, several people were escorted into a room where they were shown videos of people speaking about their experiences with cancer and about how every purchase of a Hyundai vehicle has contributed to childhood cancer research. The Hyundai owners were then given an even bigger and more emotional surprise as they were greeted in person by the people who were speaking in the videos. Hyundai emphasizes that hope is its greatest feature.