Icy Hot Lidocaine Patch TV Commercial, 'Resilient' Featuring Shaquille O'Neal

A firefighter is shown having back pain while on the job. Shaquille O'Neal says that pain can wear you down, but you're resilient, and Icy Hot Lidocaine Patch fuels your resilience. O'Neal asserts that pain will not get the best of you, it will bring out the best in you.