Kia Niro Super Bowl 2017 Teaser, 'Iceberg' Featuring Melissa McCarthy [T1]

In Kia's teaser for its Super Bowl LI commercial, Melissa McCarthy finds herself on thin ice in her Kia Niro, equipped with roadside assistance. Curious by the name of the type of service, she taps the service button on the car's screen and asks the responding representative if the services still apply if she's not technically on a road or land.