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Maker's Mark TV Commercial, 'Dipping' Song by Moon Taxi

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The employees at Maker's Mark each have their own style when dipping the bottles into the distinctive red wax used to seal them. Some are heavy-handed with the wax, while others have a lighter touch. The whiskey company says that while the taste is consistent across the board, the hand-dipped bottle is as unique as the employees who dip them.

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