Nature Valley Crunchy Bar TV Commercial, 'Easier to Bite' Song by The Damned

People get creative, trying to smash their Nature Valley Crunchy Granola Bars. They try beating them with sticks, smacking them with phones, crushing them beneath a rocking chair and even kicking them. This hardness led Nature Valley to recreate the Crunchy Bar so that it tastes the same, but is easier to bite.