Progressive TV Commercial, 'Fluent in Insurance'

Published In Insurance

Flo treks through a rainforest with a guide who's concerned about a group speaking a language no one can understand. When they enter a clearing, Flo finds herself surrounded by insurance agents who can only speak in terms like "deductible" and "additional interest on umbrella policy." When Flo communicates, "Damage minimization of civil commotion," to one agent, he greets her with a business card and even gives Karen's birthday card to the guide for him to sign. Progressive urges customers who need an insurance translation, to get plain answers online.

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