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Prudential TV Commercial, 'The Prudential Walkways Experiment'

Published In Business & Legal

Couples are asked how much money they think they'll need in retirement and Prudential calculates how many years it'll last in a walkways experiment. A light-up bar chart is used to show them just how far their money will stretch, and many are shocked to learn that their estimatation fell short of the average length of retirement. Prudential encourages us to plan for retirement income that lasts.

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