Purina Outlast TV Commercial, '13 Seconds' Featuring Brittany Pozzi

Most people only fixate on the 13 seconds the horse is in the arena during the National Finals Rodeo. But, pro riders like two-time World Champion Barrel Racer Brittany Pozzi understand that crucial moments come during the other 30 million seconds of the year. Nobody watches all the waiting, traveling and training that go into becoming a winner, and that's when Pozzi feeds her horse Purina Outlast for gastric support, which the company says helps him focus on "turning seconds into firsts."