Rice Krispies Treats TV Commercial, 'Give It Your Best'

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A young football player takes a bite of his Rice Krispies Treats before a big game. After setting the snack down to put his helmet on, he notices a message from his father scrawled on the writable wrapper: "Just give it your best!" His dad's inspirational words keep playing in the boy's head as he confidently charges out of the locker room.