Rolex TV Commercial, '"Five in a Row" by Roger Federer'

Tennis star Roger Federer tried not to dwell on his goal of matching his idol Bj??rn Borg's record of winning five consecutive Wimbledon titles. In 2007, at the decisive game that would tie Borg's achievement, and with Borg himself in the stands cheering him on, Federer needed to remain focused on the court and on his formidable opponent on the other side of the net. After his victory, Federer collapsed in ecstasy and disbelief, and Borg congratulated him with a warm embrace. Rolex is the official timekeeper of Wimbledon.