Serta Labor Day Sales Event TV Commercial, 'From Sorta to Serta: Rick Blomquist'

Rick Blomquist, who lives a comfortable life in De Pere, WI., thought he had comfort all figured out, until he slept on a Serta mattress. After laying on the mattress, he realizes that he's been living a semi-comfortable lie. During the Labor Day Sales Event, Serta is offering savings on its iComfort mattresses.