Southwest Airlines TV Commercial, 'Transfarency Defined'

TransFAREncy, pronounced as trans-fair-uhn-see, is a philosophy created by Southwest Airlines defined as their goal to treat customers honestly and fairly and keep low fares actually low. They are so proud of this new word that actress Rashida Jones, the voice-over in this ad, wonders if anyone's got an in with any of those Merriam Webster Dictionary people.