Taco Bell Naked Egg Taco TV Commercial, 'What The Shell?' Feat. Stephen A. Smith

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As his roommate flips through the channels, this guy unwraps his breakfast from Taco Bell and everyone on TV stops what they're doing to see what he's eating. The weather man, sportscaster Stephen A. Smith and cartoon characters are all left saying, "What the ..." He's holding a Naked Egg Taco, made with a fried egg shell and filled with bacon, potatoes and cheddar cheese.