TireRack.com TV Commercial, 'I've Got It: Sumitomo'

As a woman works out by flipping over an over-sized tire, she suddenly has what she thinks is a new idea: online tire buying. Little does she know, Tire.rack.com already has a one-up on her. As she thinks about services like shipping directly to a mechanic and making appointments, Tirerack.com employees fill in the gaps in her ideas. The woman thinks her idea could change tire buying forever. Too bad it already has.