Titleist 718 Irons TV Commercial, 'It Takes More' Featuring Rickie Fowler

"What does it take to be the number-one iron on the PGA Tour? Titleist says it requires obsessive R&D, custom production, and a fusion of player and club. Highlighting its 718 irons as prime examples of these principles, the company asserts that it takes more to be a Titleist.""