WeatherTech Bumpstep TV Commercial, 'Prevent Bumper Checking'

Footage of cars hitting other vehicles or objects with their bumpers is intercut with hockey players slamming into one another. One of the SUVs is equipped with the Bumpstep from WeatherTech, which takes the full blunt of the impact when the car backs up into a wall. A narrator says that it's not about the hits but about how you take them. Bumpsteps now feature the logos of famous NHL teams.