WeatherTech Super Bowl 2018 TV Commercial, 'American Factory'

An American flag billows in the wind as trucks and bulldozers congregate around a construction site. Workers lift large concrete panels on pulleys, position them properly and weld the blocks into place. When the letters are set on the building's facade, it becomes clear that all the manpower and elbow grease have gone toward the completion of a WeatherTech factory in the United States. During Super Bowl LII, the company professes pride in its fidelity to American manufacturing, asking, "Isn't that the way it's supposed to be?"