YETI Rambler TV Commercial, 'Serve Yourself'

A scruffy man with a thermos of coffee in hand enjoys his time in the great outdoors. In this lush forest setting, the only sounds that exist are of rushing waters, the man's footsteps in the mud and of an ax chopping the fresh wood. Here, there's no espresso machine or smiling barista -- it's just you. As the man prepares the wood for fire, he feels resolved with his decision to serve himself. Serve yourself with the YETI Rambler.